For sellers
A listing plan you can read in one page.
Yelena works with owners of luxury property and with sellers whose listing expired elsewhere. The approach is the same: correct the price, correct the presentation, then find the buyer.
- 01
Pricing consultation
A walk-through, comparable sales, current competition, and the buyer pool for your price band. You leave with a range and the reasoning.
- 02
Preparation plan
A short list of what to fix, what to stage, and what to leave alone. Yelena coordinates vendors and the shoot.
- 03
Launch
Photography, floor plan, and copy first. Then direct outreach to agents representing qualified buyers, followed by public exposure.
- 04
Offers to close
Terms compared side by side. Inspections, appraisal, and escrow managed to the closing date.
Beverly Hills estate · Illustrative property, not a current listing.
Included
What a pricing consultation includes
- Comparable sales and active competition for your street
- A defensible price range, with the buyer profile behind it
- Preparation priorities ranked by return
- A marketing calendar with dates
- Expected net proceeds at each price point
Diagnosis
Why homes don't sell
- Price
- The number was set for the seller, not the market. Buyers move on and the listing ages.
- Presentation
- Deferred repairs, weak photography, or empty rooms. Buyers discount what they cannot picture.
- Exposure
- Posted, not marketed. Qualified buyers and their agents never heard about it.
Preparation
Preparation is the cheapest leverage
Buyers at this level compare finished homes. Paint, lighting, landscaping, and staging cost a fraction of a price reduction and protect the number on day one.
Free seller’s guide
Start with a clear plan.
Pricing, preparation, closing costs, and a practical checklist for your Los Angeles sale.
Get the seller’s guideRequest a consultation
Send your address and timing. Yelena will follow up with a pricing range and a preparation plan.